Pitti Uomo has been a destination for style savvy men for decades, being one of the biggest menswear trade fairs in the world. Taking place twice a year in the heart of Florence, it brings together leading men in the industry where inspiration is spread and business is made. But what makes it so special?
Being just a young kid I remember how Pitti Uomo influenced me in a huge way. Seeing pictures of an event where classy men were dressed in custom suits and bench-made shoes made me curious what it's all about, what were they representing? Digging deeper into the culture and reading about menswear history opened my eyes, these dapper guys were saving the world! They were preserving something that was nearly lost during the course of history.
That something in my eyes could be called La Dolce Vita, clothes are just the reflection of this ideology. La dolce vita, meaning sweet life in Italian, is a way of living. It’s a lifestyle where manners matter and great care is taken that everything is done at it’s highest form possible. Love from the bottom of your heart, cook with your soul and dress your best, everyday!
So here you have it, one of the reasons Pitti is so special is that it makes you take a second and think about the way we live these days. It inspires to have a vision to achieve something bigger. It’s a world where quality is king and money is supposed to be secondary.